Smoothie Newsletter

Smoothie
Newsletter

Illustration + Graphic Design + Content Creation

Illustrations for the Smoothie newsletter - a weekly visual newsletter that deconstructs the best crypto and web3 trends.

Project Background

Visual Storytelling

Smoothie, a Zypsy company, is a web3 product discovery tool that uses blockchain technology to verify reviews from actual users.

A huge component of a discovery platform is growing and connecting its user base - a solution to foster this community is through a weekly newsletter.

I was approached as the content team's primary illustrator & graphic designer - involving myself as a freelance contractor in most of its content creation.

Bright & Graphic

I went in with the branding already established by the Zypsy team. From there, it was all about translating the brand identity into weekly visual content and keeping it consistent enough to strengthen brand recall.

In all of content-making, the key was consistency
- producing & publishing visuals week after week.
Here's what one full visual newsletter looks like:

1/4

100+ Issues Released

We were able to create 100+ issues in the span of two years. The newsletter content creating a readily-available visual library that strengthened the Smoothie branding and brand recall overall.

Building Upon
An Identity

Apart from the weekly newsletters, I was also hands-on
in many aspects of the content team - from social posts and various content efforts to illustrating the team profile pictures. Having a continually growing visual library at our perusal, content was easier & faster to churn out.

I also assisted in carrying over the designs & uploading them to the mailing platform (beehiv) and webflow.

All of the past issues are uploaded on the website - both serving to improve SEO and acting as a library of info on web3 & crypto learning.

Meeting The Team

The newsletter was able to amass 16,000+ subscribers.

Not only, that I had the privilege of meeting & making friends with the entire team (in person! in Lisbon!).

Having worked completely remotely for the past 2 years, it was refreshing (and surreal) to be able to interact with all the Zoom faces in person. Definitely a memory to remember. Read all about it on the link below: