Rebiscover Values

Rebiscover
Values

Illustration

A short animated ad for famous local-snack brand Rebisco as part of its campaign "Rebiscover Values" - an online campaign that aims to uphold & cultivate traditional Filipino values in a modern age.

Project Background

Modern
& Traditional

Rebisco, the well-loved snack brand, teamed up with GroundUp Advertising to work on a new online campaign called "Rebiscover Values."

The campaign aims to re-introduce traditionally held values to a new generation via short pre-roll videos.

For this video, it was about "Sariling Atin," supporting locally-made/produced products & services.

I was approached at the production stage. The art direction and storyboard was already finished. All that was left was to render the final keyframes for animation.

The Process

Since everything was already set,

all that was left to do was do the pencils

and final key frame illustrations.

Pencils

Since the storyboard was already set, the pencils would just follow the boarded story. The pencils would already be pretty neat and close to the final frames (composition-wise) so revisions would be addressed earlier on in the process.

Art Direction

Setting The Look

I was approached because of previous work (this and this). and I used this as reference in terms of illustration style. I always include a pencils & renders example to set expectations for the final key frames.

Final Key Frames

I then refined the thumbnails into final, ready-to-animate key frames. On a tight timeline, not much changed between storyboards to final key frames.The production house did a great job bringing these frames to life.